Experience | 2011 - Present

Global Creative, Brand & Marketing Consultant (Freelance, Long-Term)

Pat McGrath Labs | Aug 2015 - Present | New York City

Impact: Worked in close partnership with Dame Pat McGrath and cross-functional teams to grow the brand from startup to $1B valuation in 2018, expanding into 40+ countries and flagship doors at Selfridges, Bergdorf Goodman, and Sephora. Supported 50+ global product launches, multi-million-dollar sellouts, and billions of impressions, reinforcing PMG’s position as a cultural authority at the intersection of beauty, fashion, and art.

  • Collaborated with Founder/CEO/CCO from brand inception, shaping creative, brand, and marketing direction across e-commerce, social, retail, press, experiential, and paid media.

  • Partnered cross-functionally on creative, brand, and marketing strategy for 50+ category-defining launches — from the record-breaking debut Gold 001 (2015) to the viral Glass 001 Artistry Mask (2025) — including the Core Collection (Mothership palettes, MatteTrance lipsticks) and Skin Fetish Sublime Perfection complexion system.

  • Provided creative consultation for La Beauté Louis Vuitton under Dame Pat McGrath’s direction (since March 2023, launching August 2025), collaborating on conceptual development and campaign ideation for the Maison’s new luxury beauty chapter.

  • Collaborated on high-profile partnerships with Vogue World, Netflix’s Bridgerton, Disney’s Star Wars, and Supreme — translating the founder’s artistry into commercially successful campaigns with record social engagement.

  • Coordinated 360° creative/brand across all touchpoints — digital-first campaigns, in-store environments, OOH, and experiential activations — maintaining brand consistency while adapting to regional markets from North America to China, Europe, and the Middle East.

  • Facilitated PMG’s digital-first launch model, leveraging Instagram and TikTok to help generate billions of impressions, record-setting sellouts, and enduring relevance with Gen Z and Millennial consumers.

Creative Director, Branding Consultant & Copywriter (Freelance)

Oct 2011 - Present | Global 

  • Partner with consumer, beauty, fashion, and media brands to create integrated brand strategy, visual storytelling, and 360° campaigns that move culture and convert.

  • Lead concepting and go-to-market planning: positioning, naming, messaging architecture, content playbooks.

  • Creative and art direction for social-first campaigns, creator programs, and partnerships.

  • Craft story-driven content and high-performing copy for site, paid social, email/SMS, OOH, video, and packaging.

  • Develop brand/editorial guidelines; manage agile creative pods and external partners.

Editorial Director

PHENOMENON | Apr 2013 - Aug 2014 | Los Angeles

  • Experiential, e-commerce, and marketing campaigns for fashion, luxury/celebrity e-commerce, and hospitality brands, including launches of the SLS Las Vegas, Tommy Hilfiger’s Raleigh Club, and Blake Lively’s Preserve.

  • Creation of brand voice, editorial and style guidelines.

  • Led a multidisciplinary team across creative conception, brand communication strategy, editorial development, digital design, and identity.

2008 – 2011

Features Director

7Hollywood Magazine | 2012 | Los Angeles

  • Collaborated with Founder/Creative Director on debut issue.

  • Created publication voice, editorial guidelines, and style guide.

  • Assigned stories to freelance writers; line-edited content across platforms.

Deputy Editorial Director

M·A·C Cosmetics |  2008 - 2011 | New York City

  • Led copywriting for Social Media, Online, YouTube, Facebook, Foursquare, Twitter, Text Messaging, M·A·Czine, and shade naming.

  • Led special projects: Lady Gaga’s VIVA GLAM, Miss Piggy, Iris Apfel, Daphne Guinness, Cindy Sherman.

  • Concepted and executed M·A·C x Carine Roitfeld and 2011 Breast Cancer Awareness Campaign.

Writer (Freelance)

The Daily Beast

  • Fashion, lifestyle and entertainment-focused content creation

Assistant Producer

81st Annual Academy Awards ABC Pre-Show

  • Research and compilation of all fashion-related clips from AMPAS archives for televised ABC Oscar preshow Assisted in creation of video clip packages for broadcast

  • Coordinated with various fashion houses/stylists regarding the Oscar Red Carpet

2001 – 2007

First Assistant to the Designer/Lead Designer

Giambattista Valli/Iceberg | Paris & Milan 

  • Assisted with visual research, design, brand development and launch of his eponymous line for F/W 2005-06 Designed Iceberg RTW 2005-06 based on themes delineated by Mr. Valli

  • Studio management

  • Assisted designer in runway shows, model castings, fittings, celebrity VIP and fashion editor presentations

Editorial Assistant / Features Writer

WWD and W Magazine

  • Fashion, lifestyle and entertainment editorial coverage

Writer (Freelance)

Flaunt Magazine | Paper Magazine

  • Book reviews, humor, interviews, fashion and lifestyle editorial coverage

Education

American University of Paris | Bachelor of Arts in Comparative Literature, Minor in Philosophy | Fluent French/English